The world as we know it has changed drastically in a very short time; and as we move toward the post-lockdown era, the crisis is very much still part of our lives.

With offices resuming in a phased manner and lockdown relaxations, Companies are still facing a challenging time to revive their business.

And to bridge the communication gap with their consumers, gain their trust, and make their presence felt in the “new normal digital world; Communication teams have geared up to recover the losses and are more digital than ever.

It is now a testing time for most companies to build a connection with new customers and maintain pre-existing ones.

Will this be a strong enough push for organizations to invest a huge share in digital?

If yes, How much should they invest?

What paradigm shift will the communication industry witness post COVID?

Communication during this period will need a lot of creativity and tact to ensure that the message of the brand is effectively communicated.

What strategies can you adopt to highlight the efforts of your internal teams and build stronger connections with your consumers?

How to stay relevant and topical in your communication whilst being empathetic?

How do you gain trust and boost confidence in your product/service?

It is vital to keep the stakeholders informed about the business progress, however, you also need to consider that a balance is maintained to ensure effective communication.

What happens if there is an imbalance in communication, how do you rectify this?

You need to ensure that the person sitting in front of the screen is receiving the message that you are trying to convey.



Shalini Singh

Chief- Corporate Communications & Sustainability​

Tata Power

Arpan Basu

Director Communications

Coca-Cola India

Prof (Dr.) Anubhuti Yadav

Head Department of New Media and Information Technology
Course Director, Advertising and Public Relations

Indian Institute of Mass Communication, New Delhi

Sarita Bahl

Director – Bayer Prayas Association

Bayer South Asia


02.40 Fireside Chat - Ensuring and updating your communication strategy, stakeholder communication and plan to fit the new normal ​

  • New viable and sustainable protocols that are needed to be enforced - Updating the clients and stakeholders about business progress
  • Measures to avoid disruption in communication with teams being working remotely - the usage of social media, newsletters, blogs & email campaigns for enhanced communication
  • Striking that Balance - How to find the right balance between over-communication and under-communication in times like these? ​​
  • Training & changing the mindset of employees - Dealing with the fear and anxiety of COVID ​​
  • Matching the expectations of Clients and the reality taking the current scenario in consideration

03.30 Presentation - Technology and Communication

  • Advances and transition to Digital Communications
  • Use of Electronic virtual technology like zoom, MS teams for effective communication without losing out on the personal connection
  • How to keep clients digitally engaged with no events & large gathering?

04.00 Panel session - Identifying the best channels to communicate responses externally

  • Budget allocation for promotion on a digital platform for Image building ​
  • Reputation Management in the digital age ​
  • Use of social media for brand repositioning through multichannel theory (e.g - Instagram)
  • Strategies that can be adopted to highlight the efforts of your internal teams and build stronger connections with your consumers
  • Aligning current strategies with cost-effective changes based on the response
  • Amplifying the voice of internal teams and organizations through external communication

Key Takeaways

Building right communication strategies in order to prepare for post COVID era
Branding and repositioning of the products to gain back the trust of consumers
Finding the balance between too much communication and too less communication
Effectively using technology for brand building
Building and maintaining a good link with external consumers & stakeholders
Budget allocation - How much should you invest?
Step by step plan to effectively maintain an online presence

Who should Attend?

Directors, Vice Presidents, Heads, Senior Managers & Managers of:

Corporate communication
Internal and External Communication
Public relations and Media Relations
Brand and Marketing Communication
Corporate Affairs and Policy
Crisis Management
Stakeholder Management
Employee Relations Departments

Pricing Details

1 Delegate

1000 + GST - Rs 1180/-

3 Delegate

2500 + GST - Rs 2950/-